LOCAL BUSINESS: "CROAK & BARREL"

VISUAL BRAND IDENTITY & CORPORATE BRAND IDENTITY

Designing a visual identity for Frogtown Savannah's dive bar called "Croak & Barrel". The main idea behind this concept is to promote local business by creating a consistent brand and visual identity by coming up with the company's logo, creating a colour palette and design relating merchandise that can be purchased by the local clientele and out-of-town customers. The images you see below are static stills of C&B's logo, stills of the bar's interior. You will also be able to view my process book which documents my entire process from start to finish like my moodboard, brainstorming list of possible names for my business, menu layout, business card and mock-ups to put into context. For phase 03 of this project, I designed some simple posters to put up around Frogtown to promote my local business around the area to drive up sales.

SPECIFICATIONS:

Artist: Anakin J. Manby

Title: Frogtown Savannah, Local Business, "CROAK & BARREL"

Subtitle: N/A

Date: Thursday - 30 May 2022

Medium: Adobe Illustrator

Dimensions: N/A

Resolution: 300